Health Is Social

Infusing Social Media into Healthcare

Two Hashtags

Hashtags have been a valuable enhancement to Twitter’s ability to connect people and rally them around topics and ideas.

Unfortunately, hashtags have been polluting Twitter. The purpose of a hashtag is simply to demarcate a tweet into a topic. One or two hashtags should be enough to convey the essential tag of a tweet.

So today, I’m launching 2hashtags (Two Hashtags). I created the website yesterday and hope some of you get a little fun out of it.

Two Hashtags is simple: go to the site, read what it says and take the pledge if you agree. You can tweet your pledge right from the site.

I dislike “rules” in social media – but sometimes you have to try an appeal if you feel people are letting technology get in the way of clean personal connection.

It’s a matter of personal judgement, but I’d say two hashtags per tweet should be the maximum. Why? Because adding more of them is just ugly, unnecessary and counterproductive.

Here, does this look beautiful?

Some blurb about #health http://justanotherpostontheweb.com #socpharm #FDAsm #hcsm #hcsmeu #hcsmca #mdchat #rnchat #sm #socmed  #sxsh #OMG

This is the carpet bombing of Twitter.

Those of us in healthcare should serve as models of clear communication. <snark>I’m sure those of you who are Healthcare Communicators and PR types fully understand this principle </snark>.

Let’s keep Twitter simple, elegant and fun. Please? :-)

@PhilBaumann – @HealthIsSocial – Newsletter

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  • @chemosabe

    Phil. I agree with ur sentiment. But. I have occssionally been yes guilty of using > 2# but only when a tweet or link I post could relate to the multiple chats. Let’s face it I am too time poor and LAZY to ost multiple tweets.

    • http://HealthIsSocial.com Health Is Social

      A lot of people feel the same. Several people asked why 2. My answer has
      been that 2 goes into 140 evenly. 3 is odd.

      It doesn’t matter much: at least I’m on record for trying to keep Twitter
      from being too messy.

      How I see it: just as it takes a bit of disclipline to condense a thought
      into 140, same thing with tags.

      Maybe Twitter will finally add tagging outside of tweets.
      Phil