Over on my personal blog, I coined a new term: Socialganda. Here’s an excerpt:
“Socialganda = Social Media + Propaganda. Socialganda.
Almost a century ago, Sigmund Freud’s nephew Edward Bernays pretty much fathered what we came to know as Propaganda.
Bernays understood the susceptibility of crowds to manipulation – thus the benefits of being Freud’s nephew. Bernays also understood the properties and possibilities of the technological conditions of his time. As a consequence of both understandings, he was able to fashion powerful ways of forging consent, changing behaviors and maintaining and growing the powers of new or status quo interests.
I wonder if someone – or a group of people – can build new theories and practices which exploit both the latest understanding of human psychology and the technological conditions of this century.
If they can, then they will”…