Health Is Social

Infusing Social Media into Healthcare

Outcomes, outcomes, outcomes.

They can be difficult to measure and tiring to discuss, but they are what health care is supposed to achieve.

Today there are technologies that are making their way into health and wellness, one way or another.

As we get over the fascination with social and digital technologies, we must plumb the most critical question concerning their relation to health: How do they effect positive change?

It’s easy to say: Well, social media allows patients to get support, gather information or increase empowerment.

It’s common sense.

It’s ridiculous to conduct research.

There’s a problem: Most things in health are not common sense.

If you don’t invest the effort to research how a particular tool impacts a particular outcome, how can you know what its true potentials are?

Likewise, if research demonstrates conclusively that a particular use-case defeats a common sense belief, then isn’t that knowledge a good thing?

If your common sense is backed-up by uncommon research, then why dismiss or even fear it?

You see, we humans value the truth but fear being wrong.

It was once common sense that time is fixed and linear. Why research the matter?

Well, nobody could figure out the relationship between mass and energy until someone dug a hole in the common sense to peer through it.

Time, in fact, turned out to be a bendable substance.

And the world changed – forever.

We need that in Life Sciences, especially in a time when tweets travel faster than their speed of validation.

Just because our use of social and other digital technologies align with our common sense, doesn’t mean we don’t need research.

Research isn’t always cheap, easy or possible given limited resources.

But the truth doesn’t care about cheap, easy or limited resources.

Nor does your health.

Phil Baumann

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