Health Is Social

Infusing Social Media into Healthcare

Healthy Links and Social Ties v3

[Edit: This is an old post, where we gave a Webinar. Please disregard references to the Webinar. Our Webinar went very well yesterday. A big thank you to all of the presenters and attendees. We will publish selections from the Webinar soon.

We will host an introduction to social media for healthcare professionals and organizations Thursday September 23 from 1pm – 2pm EDT. You can find out more and register here.]

Now, without further ado, here is this week’s Healthy Links and Social Ties.

HEALTHY LINKS

The first two of this week’s links aren’t directly related to healthcare, but there are themes and ideas that are relevant to the day-to-day logistics of running today’s healthcare communications.

  • Unilever’s CMO Throws Down the Social Media Gauntlet – from Advertising Age. Summary of Unilever’s CMO Simon Clift’s points at Ad Age’s Digital Conference. He make some poignent remarks about ascendant PR and ‘enlightened self-interest’. Given Unilver’s size, scalability becomes an important logistical matter. I recommend that you read through the comments section too (see the second comment, by ‘audience machine‘).
  • Six Keys to Being Excellent at Anything – from Harvard Business Review. Don’t be deceived by the “six keys” self-help feel of the title. Tony Schwartz delves into how individuals can continually learn and re-shape their skill sets. It’s just as applicable to organizations that need change as it is to individual professional development, which we discussed earlier here.
  • Scientific Miscommunication: How Can Scientists & Journalists Captivate Audiences Without Deceiving Them? from SEED Magazine. Top-shelf questions for how scientist can keep their audiences engaged without giving in to the temptation to be gossipy in an age of Twitter and other attention-fraying media. It’s one more example of why Audience matters more now than ever.
  • Physicians Turn to Digital Media – from Marketing Charts. Some interesting stats on physician use of digital media in supplementing their information-seeking practices.
  • Teens and Text Addiction – from CBS News. Discounting for the catchy-headline affect, some statistics on teen use of texting and addiction. Notable quote: Neuroimaging studies show the same brain areas are stimulated with both texting and using heroin”. Wow.

This week’s top posts from Health Is Social:

SOCIAL TIES

I’m featuring Katherine Stone – @postpartumprogr – who recently stopped over in the comments section of this blog.

Katherine is an award-winning bogger over at Postpartum Progress. Post-partum depression is an often overlooked condition, but one that merits a lot of advocacy and awareness. What caught my attention about how Katherine approaches the work she does is the frankness with which she conveys her story and the sincerity of her encouragement to women suffering either with the disease itself or it longer-term aftermaths.

There’s still a mind-boggling level of stigma and ignorance surrounding mood disorders in general; but for women dealing with Postpartum depression – from its milder yet insidious form to more acute and psychotic extremes – it’s important that they get the best possible education, support and treatment. They need to be absolutely free from the shame and silence that comes the background noise of stigmatic voices in our culture.

So, it’s encouraging to see leaders emerge who have the charisma and courage and intelligence to bring more light to a still darkened part of our world.

Here’s an example of her work:

I’m often asked how to generate more pageviews, followers, subscribers, fans. My answer’s the same: it doesn’t matter if you’re not doing something that matters.What Katherine is doing matters. It doesn’t matter if she has a million viewers or one because she only needs to reach one mother, one child; one viewer who can pass her message to the people who need it most.

You can learn a lot from someone like Katherine. So follow her.

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Sign up for our upcoming Webinar, an introduction to social media for healthcare professionals and organizations. You can register here.

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