Health Is Social

Infusing Social Media into Healthcare

Ativan for Healthcare Social MediaPatients want: connection…support…wisdom…help.

Healthcare providers (should) want: patients to get and stay well.

Given this simple and mutually beneficial set of conditions, it would be reasonable to conclude that the Healthcare and Life Sciences industries would fawn over emerging social and digital media.

Overall, however, the industries appear to be very anxious about treading into social media. Of course there are solid and valid concerns: HIPAA, FDA regulations, boundaries, patient dignity, proprietary information, etc. But concerns are different from fears. And therein lies a key opportunity for change agents within the industries to better reposition themselves with respect to social and digital media.

RELAX: YOU CAN’T BLOW UP THE WORLD WITH A TWEET

…Well, technically one could hook a bomb up to a Twitter account, message it and BOOM.

Other than that, it’s unlikely that providers are playing with anything more risky with social media than they are with surgery or liver-damaging pharmaceuticals or implantable devices or admissions to hospitals with high infection rates.

If ever there was an industry that had to manage high risk, it’s the healthcare and life sciences industries.

And perhaps it’s because of the need for conservative risk-management that what should be a culture of concern has become a culture of fear.

Fear can drive you in the wrong direction. Fear can reinforce your prejudices. Fear can replace strategy with blunder.

Every single day, smart business leaders orbit and fall into the gravity of fear.

Fear is one of the most common cultural traits of many enterprises – not just healthcare.

An organization that can overcome its fears is an organization that has a healthier view of the world. It can discriminate between true concerns and false alarms. It isn’t afraid of change because it’s accepted the fact that the world is utterly composed of change.

WHAT DOSAGE OF ATIVAN DO YOU NEED?

Addressing Fear – personal and professional – is one of life’s biggest challenges. It would be nice if there were a magic formula for treating fear. Ativan can treat Anxiety, but it doesn’t treat fear. If it did, every day would be casual day in the most conservative of organizations.

So what can be done to address fear? Well the most important step is assessment.

In every meeting, everybody should go around the room and ask “What are we afraid of?” If the answer is No to a demand for change, find out how much of a part fear plays.

Find out the underlying cause of the fear – is the object of the concern valid or based on a misperception? Is ignorance or awareness at work?

Do the decision makers understand the full picture of what’s at stake? That is: Do they know that nothing in life is without risk?

If you want to know what the Ativan for cultural fear is, here it is in one word: Understanding.

The proper response to a world that looks terrifying isn’t fear and denial and blocking it out. The proper response is to face it, figure it out and go forth.

In a world which is becoming increasingly connected, there is little room for fearful savants.

Today’s healthcare leaders need to be courageous polymaths.

by @PhilBaumann

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