Health Is Social

Infusing Social Media into Healthcare

You’re going to hear that a lot – either as part of vendors’ claims, or as a hope from consumers.

Unfortunately, such a stance is the result of a fundamental misunderstanding about networks in general and digital networks in particular.

There is no Web. There is no “social medium”. Those are illusions.

There is no final destination.

There is no final product.

There is no final platform.

There is, however, evolution.

There are complex systems.

There are opportunities.

Gone are the days of stability.

Gone are the days of insular authority.

Sorry to disappoint: there is no social media platform for Healthcare.

And there never will be.

That’s a bad thing.

It’s also a good thing.

The trick is to know when it’s bad, and when it’s good.

Phil Baumann


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