This blog, Health Is Social, was once read by a decently large sized audience. It got RTs and comments.
Today, not so much.
Reasons: the content, the frequency, the rare link-back commenting on others’ posts, the low-rate of any promotion…
Also, I decided not to write “How To…” or “Top Ten…” posts – the reliable parlor trick of link-baiting.
I used to believe with a passion that Healthcare and Social Media would rally deep discourse.
But it’s become a promotional world. A world of links and pats-on-backs – in short, a world of belief-reinforcement.
It’s become a place where people say things that sound wonderful. And maybe they are.
But there’s little anger. Little understanding of the danger of today’s technologies. It’s become like some weird version of the Positive Imagery movement.
And now, I’m pretty close to giving up.
I love writing and speaking about Healthcare.
But mine is a lone voice. And you can cry out so much until you lose energy.
I felt the same way when I was a bedside nurse: I worked my butt off for my patients…but in the end, I couldn’t stand having to fight wars with administrators who saw themselves as healthcare experts but were almost absolutely clueless. All talk, no do. (You can spot them: they’re the ones who never ask the docs and nurses “Need a help lifting?”)
Maybe these feelings were seeded earlier this year: I was asked to speak at a conference. A representative from a Pharmaceutical company introduced herself to some of us. As we talked, I told her what I did and that I used to practice nursing. She said “Oh, you’re a nurse? That’s wonderful. Nurses are so important.” You know what said next? “I’m going to talk to Dr. ___ because those are the insights I need to hear about.”
It wasn’t the words she said. I understood utterly that the physician view is key to Pharma. But it was her body language. The way her eyes subtly shifted the moment she learned I was a nurse and not a physician.
Think about that. Think of the opportunity she lost there. And she just walked away from it because she inherited stereotypes of nurses and doctors – as if what we do are completely unrelated.
This idiotic and ignorant cultural behavior needs to stop.
Since I’ve been around the country speaking and trying to elucidate and question the possibilities before us, I don’t know if I can stand doing it anymore.
I have my community over on RNchat and MDchat – two populations who can make the biggest differences. If you’d like to be a part of leading them, let me know.
It’s a tough decision to put a blog down.
I added my voice, my ideas, my passion.
I think I may be more useful working at Starbucks or Wholefoods. No joke.