I rarely come across well-rounded views of putting social networks in Enterprise contexts. Much of the discussions either beat-around-the-bush when it comes to return on investment, or don’t fully appreciate the need to clearly state the case for social media to the proverbial C-suite.
Although I do believe social media has its places in Healthcare and Pharma, I often feel that the focus is misguided in the direction of marketing and public communications. That’s fine – but even there, I think the discussions are confused. (A bit more on that here.)
Anyhoo, I’ve always felt – as a former clinician and Enterprise guy – that some of the biggest returns to be enjoyed on social software would be internal uses.
Without further ado, here’s a short video by Saba Software, The Ask, which gives ones of the most succinct and to-the-point overviews of the key propositions for internal adoption of social software (and Facebook and Twitter ain’t it by the way):
If you’re having a hard time making the ask in your enterprise or agency, decide if the vid might help and give it a shot.