Gary Vanerchuk shot a short video Big Brother Is Good in which he makes the case that if advertisers know everything about us (save for social security numbers, etc.) then our experience on the Web would be much better:
What if we applied this concept to Healthcare?
On the surface it might seem scary or even unethical. But if we’re going to be online seeking health information or support, wouldn’t we be better off with the most relevant and timely advertising?
After all, we’re going to get hit up with ads anyway.
Now, this is all speculative and glosses over some of the deeper nuances of personal health information.
Still, why not figure out a way to build a Web where consumers and providers can find each other as appropriately as possible?
Just a question. What do you think? How do you feel about this idea?