Health Is Social

Infusing Social Media into Healthcare

The Morphine Button: Like Like Like

Patient-controlled analgesia pump. PCA.

Whether Facebook or Google dominates, there’s a curious metaphor that hit me to how our world is moving to a push-button stream.

I had a flash recently: a vision of people around the world perfectly aligned down an endless and sterile hall of white and blue clicking clicking clicking bright red buttons of morphine.

Like. Drip. Like. Drip. Like. Drip.

Phil Baumann



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