People with diabetes are not “diabetics”. People with schizophrenia are not “schizophrenics”. People with diseases are not their diseases. Language influences our perceptions of reality. When healthcare professionals speak like this, they run the risk of contaminating their assessments, communications and treatment implementations. When people who have diseases refer to themselves as diseases, they too [...]
Should I have added a question mark to the title? Probably. But I didn’t. Here’s why: “I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative’. I want you to find [...]
Dear Healthcare friends, hospitals and other parties interested in health: Blogging is dead. What that means is: blogging is dead as a topic of conversation in tech circles. It’s a good thing that blogging is dead: it means you’ve got a trusted canvas to do your work. I know so many bright people in Healthcare [...]
These are some things that matter in the intersection of Healthcare and social media: Clear Signals It’s easy for nuances to get lost in different kinds of media. A missing emoticon can rupture an intended meaning, and even ruin someone’s day. Silence Communication isn’t always a good thing. During conflict, for instance, communication at the [...]
Following up to yesterday’s post “We Are NOT All Patients”, here’s a video expanding and clarifying on the question concerning how language may be influencing Healthcare [link]: Sometimes the words we use are so propounded into our heads that we barely even think to question what they do. @PhilBaumann – @HealthIsSocial – Newsletter 484-362-0451
Who wants to be a patient? Do you? Is that something to which you aspire? How many times do you wake up and say “You know, I hope I become a patient today. The wait is killing me.”? We’re just people. This is life, and life bring problems which – one way or another – [...]
Successful Healthcare advertising depends on… The healthcare need in question The goal of the advertising The time needed for behavior change Where people are during the advertising Why people are where they are during the advertising What people are doing during the advertising The degree to which the need is felt as a want The [...]
email