Health Is Social

Infusing Social Media into Healthcare

Phil Baumann

Phil Baumann

The Healthcare and Pharmaceutical industries need a lot of help getting into the 21st Century. I believe, at its heart, that health is a social process – from the networks of microbial life to the collaborative efforts of patients, caregivers, and professionals to today’s communications networks.

Payment Reform, Participatory Medicine and Comparative Effectiveness Research, Clinical and Consumer Technology are examples of the kinds of issues that Healthcare leaders need to understand.

Furthermore, emerging technologies like social and digital media are giving patients, doctors, nurses, and organizations new ways of communicating and collaborating . The clinical, economic, social, and psychological impacts of media and technology have created a need for critical thinking about their dangers and opportunities.

Business Intelligence in every industry is about asking the right questions – now more than ever is it crucial for organizations to ask the right kinds of philosophical, strategic, and practical questions – especially the case in Healthcare and Life Science.

Hospitals, pharmaceutical companies, and all Healthcare organizations need to understand the nature of emerging technologies, how people are using them, and how to best integrate them into their daily practices within the evolving parameters of FDA and HIPAA regulations.

Who I Am

I am registered nurse with a background in Enterprise operations for Fortune 500 companies across several industries. I am a founding member on the Advisory Board of Mayo Clinic Center for Social Media, where I was the first clinician to be on the board. I bring a dissenting sensibility to the roles emerging media can play in Health Care, from patient advocacy to Corporate Communications.

I started the first clinical chats on Twitter – @RNchat and @MD_chat – with the aim of bringing together nurses, physicians, patients, and loved ones to discuss the problems facing 21st Century Healthcare, network with each other in an open ambient environment, and to nudge the industry into the use of today’s media. Today, there are now hundreds of such chats across many specialties and practices.

I work for Telerx as a social media strategist (not a guru, but an actual strategist) within the Voice of the Customer unit of the Analytics and Insights department. The views expressed here any other social media properties solely represent my own, unless otherwise specified.

I am committed to researching, designing and implementing the best practices for 21st Century care.

The Health Is Social blog is here and the stream of healthy (and productively-snarky) tweets is here.

You can read my personal blog, follow my tweets and contact me directly by phone: 484-362-0451.