This Is Not About Komen.

Posted on February 1, 2012 by Phil Baumann

Her lymphedema made the thoughts worse.

What was worse – the pain of swelling, having to hold her arm above her broken heart, or the loss of her first child’s suckling grace – mound of milk she tendered to his mouth thirteen years ago?

The world is so full with pain that some people just don’t know what to do.

The clinic services stopped racing six months ago.

She sank. She sank down into the bed. Melted down into it.

Not to cry nor to disappear nor to sleep.

She sank, so she could return to where all good things return: to motherhood – dark secret depth of creation’s light.

To mother herself was to give new birth, was to endure new labor pains, was to see both death and birth in ways nobody ever showed her.

Just because I Like what you bought,…

Posted on January 29, 2012 by Phil Baumann

…it doesn’t mean that I’ll buy what you Liked.

This applies to cars as much as to health initiatives.

Being liked and being sold are different matters.

In fact, the best things sold to the world are too often the most disliked:

Civil rights
Exercise
Forgiveness

Leaders sell.

Followers like.

But who buys?

Ah, that’s a question.

Pinterest for Healthcare – Tips for Setting Up Pins and Boards

Posted on January 28, 2012 by Phil Baumann

Pinterest is the newest social media platform that has received much hype. Pinterest is basically a way to visually present lenses (Pins) in an matrix of boxes (Boards) in order to show-off images and videos which express your interests (e.g. books, films, people, etc.).

So here on Health Is Social – where we often provide novel views on social media for Healthcare – we’ll offer a few ideas on using Pinterest for Healthcare communicators, hospitals, associations, nurses, physicians and other professionals.

[Warning: I may be sarcastic here. Am I goofing on "Top 10 Ways to Use Pinterest in Healthcare" posts designed to get traffic or am I serious? True fans of this blog know the answer. It doens't matter: either way, you'll get value here.]

Ideas for using Pinterest for Healthcare. You can see an example here.

Create Boards for:

Recommended Books related to Healthcare, Medicine, Nursing, etc.
Videos of Healthcare presentations, Patient Education, Technology Development, etc.
Images of facilities, equipment, people (obviously obtain consent for patients and conform to HIPAA regulations)

Use Pins to:

Post descriptive content that highlights key messages of videos and images
Take advantage of the commenting system
Search for pins related to your interests
Like, comment and/or “Re-pin” pins of interest

That’s it for now. I’ll develop a search-engine friendly primer of Using Pinterest in Healthcare so that I get Retweted, blogged about and eventually featured on a national speaking circuit as a Pinterest for Healthcare Social Media Expert – including a spot on Piers Morgan or Doctor Oz.

I’m serious. Or sarcastic. Your pick.

Follow me on Pinterest and re-pin me all day. I’m HealthIsSocial on Pinterest – where #hcsm goes Pinterest! Thank you!!

How Might Healthcare Utilize Charitable Yield Management?

Posted on January 24, 2012 by Phil Baumann

Click on the image below or here to see the video and my commentary on Rory Sutherland’s TEDxOxford talk on Charitable Yield Management. (Note: This post is partly a test of Pinterest-as-blogging-platform – go ahead: laugh at me for playing around with the shiny-new.)